Dairy's "Got Milk?" Campaign Found Unconstitutional

The U.S. Court of Appeals for the Third Circuit ruled that the checkoff-funded dairy marketing promotion program violates the First Amendment and "amounts to compelled speech." Secretary of Agriculture Ann Veneman said USDA "regards such programs, when properly administered, as effective tools for marketing enhancement." USDA is consulting with the Department of Justice on future action.

From Beef Cow/Calf weekly

I don't know that I have an opinion on this. For every producer in favor of checkoff programs there is another one who hates it. I'm all for it from a marketing standpoint, but on the other hand I can see not wanting to give a set percentage of your profits whether you wish to participate in the program or not...